Wednesday, September 16, 2009

Google Fast Flip Bridges Digital and Print Media

Google Labs unveiled an innovative new tool called Fast Flip. At first glance it appears similar to Bing Visual Search which was also unleashed yesterday. However, snazzy interface aside, Fast Flip isn't about eye candy or changing the way users search. Fast Flip is about helping print media adapt to the Internet age.Google has teamed up with 36 publishers for the initial rollout. Users who visit the Fast Flip site are greeted with large thumbnail images of various articles sorted by their source, topic, or current popularity. That initial page seems at least a little like Bing Visual Search, but the similarities end there.

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